Pirch Presents


At SMEG, technology and style are synonymous. The brand has elevated the art of kitchen appliances, developing products that give as much aesthetically as they do operationally. Bold, colorful, and rich, SMEG infuses your home with texture, dimension, and style. The Italian brand incorporates Italy’s vibrant landscapes and rich culture into every piece they produce. Besides their aesthetic brilliance, SMEG products are world-renowned for their precision, performance, and focus on energy conservation and sustainability. SMEG’s classic, silver-clad logo is synonymous with style, sophistication, and performance, and this reality has earned the brand a continually growing loyal customer base.

At PIRCH, we love brands that design with intention, and SMEG is at the top of our list. SMEG doesn’t merely create kitchen appliances; they curate a range of products that look flawless, perform like they should, and stand for something. SMEG invites you to immerse yourself in the color, richness, and vibrancy of your kitchen, turning routine into experience.

SMEG Spotlight

SMEG lives life boldly. The brand’s products feature rich, bold colors that you wouldn’t normally associate with kitchen appliances. The result is a stunning aesthetic that breathes life into your kitchen space, offering visual touchpoints throughout the room. SMEG is a brand founded on the belief that style and technology should always go hand-in-hand. The result? A range of appliances that will turn your kitchen into the most dynamic room in the house.

Italy has always been known for fostering some of the world’s most creative forces and SMEG is no exception. This Italian brand draws so much from its home country, bringing the vibrant colors of Italy into its appliances. SMEG has managed to curate a product line that is distinctly European yet globally appealing.

 Outside of their use of color, SMEG has also incorporated Italy’s rich history of mechanical engineering and manufacturing into its line, offering products that are built to last and designed to perform. SMEG doesn’t want you to simply look at their appliances; they want you to use them, create with them, and make them your own.


SMEG offers a range of options for ovens: pure European convection ovens with impressive capacity, as well as compact multi-tasking ovens that let you combine conventional convection with a Combi Steam oven or Combi Microwave, letting you get the most out of your space.

Enameling is a core competency of the SMEG brand, with more than 70 years of expertise perfecting a formula and a process that reduces the adherence of grease and grime to the oven cavity. EverClean Enamel is durable, non-porous, and wipes clean with ease.

SMEG’s Portofino line of ranges and hoods evoke the striking beauty of Mediterranean hues from sea-to-sky, available in eight vibrant colors.


SMEG’s Planetarium Wash System ensures maximum wash coverage via a patented double simultaneous motion of the spray arm. While the main wash arm revolves, the stem rotates in the opposite direction about a second axis, for an unparalleled consistency as the dishwasher cleans.

The Flexi-Duo top cutlery basket offer two separate movable trays that can be easily removed to make extra space for long-stemmed wine glasses, deep utensils, and tall pans.


The iconic SMEG Retro Style refrigerator series is completely radical on the outside, but on the inside, this modern throwback appliance is anything but your great-grandmothers fridge!

Have space-to-spare, and an eye for the modern? SMEG’s freestanding refrigerators and freezers provide you with flexible refrigeration options in a slew of sizes and storage capacities, with functions to match.

Visit our Showrooms

Select the nearest city and feel free to visit our showroom anytime to explore and be inspired. Or make an appointment with a Sales Consultant to help you discover the perfect products.