FISHER & PAYKEL
Fisher & Paykel has been designing products since 1934 and has grown into a global company with products sold in more than 50 countries around the world. Fisher & Paykel's design heritage is founded on a pioneering spirit and a culture of curiosity. They built their legacy with a future focus that still stays true to the fundamentals of sustainable design. They believe technology should always begin with the people who use it. This has seen them challenge conventional appliance design to create products that deliver to genuine human needs. Their ongoing research and development are backed by a culture of open innovation, collaboration, and curiosity – one that seeks to uncover insights and ideas that connect with their customers and respect the planet. The idea of the Social Kitchen underpins their design philosophy in developing flexible appliances that can be distributed throughout your kitchen and tailored to your individual lifestyle and needs. It is both a concept and a lived experience that connects people with food and design. The Social Kitchen draws on a deep understanding of patterns of use. The kitchen is no longer just a place where food is made. It is where they meet to talk about their day, where homework is done, where they engage and interact as families and friends. Considered kitchens respect and reflect these patterns of use in their layout and in appliances that provide flexibility. That flexibility allows them to shift between the different requirements they have of their kitchens. By understanding the way kitchens are used, they know what customers are looking for in the kitchen. Customers are looking for choices, for the freedom to create unencumbered by the restrictions of their appliance.