Pirch Presents


Established in 1955 and sold in more than 145 countries, Beko is recognized as the #1 home appliance brand in the European market*, delivering smart, meaningful solutions from the kitchen to the laundry. A subsidiary of Arçelik A.S., Beko traces its roots to Istanbul, where parent company Koc Holdings was founded more than 64 years ago. Now one of Turkey’s largest industrial and commercial conglomerates with 23 factories around the world, the company has made Beko a truly global brand, introducing it to the North American market in 2016. From its US headquarters outside Chicago, Beko develops innovative, stylish, highly energy-efficient appliances designed to enrich the lives of consumers who are conscious about wellness and their impact on the planet.

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