What makes PIRCH, PIRCH.

If you had the power to forever change an industry what would you do? Well, PIRCH is what we did. Learn about the motivation behind this first-of-its-kind company.

Our Story.

Imagine the power to change the way people live, forever.

“We certainly deserve more,” we said to ourselves. After all, this is our life journey. And yet, along the way, an industry that adorns our kitchens with expensive appliances, the shower that starts our day, and the grill that completes our weekend, has been allowed to operate with such indifference—dimly lit spaces, dusty boxes, and thoughtless human interaction. The current state of affairs was broken. Lost.  Dated. It was never forced to evolve. So it didn't. We simply had to live with unguided choices, no chance to try it before we were told to pay, and a 1-800 number to nowhere.

It could be done better. It could be done beautifully. And so began PIRCH.

From the beginning, PIRCH has operated with a defiant attitude and audacious objective: To focus on people and life’s precious few moments, rather than stainless steel and porcelain. We wanted inspiration, education and accountability. Our homes serve as the backdrop that connects us to family, kindle our friendships, and create permanence within our community. This is a truth universally acknowledged. As for PIRCH, we are neither retail zealots nor big company movers. Like you, we are fathers, mothers, friends, wives, brothers, builders, cyclists, wannabe chefs, animal lovers, creators, travelers and at least one cheese head.


Having just lived through a brief time in history ominously called The Great Recession, we were all given a chance to look back on the senseless acquisition of “things” that slick marketers promised would bring us great happiness and a life fulfilled. They did not. We realized that there was a simple truth missing: Moments.


Those moments might take the form of a candle-lit bubble bath celebrating an anniversary.  Or game-day burgers with lifetime friends. Or perhaps, the world’s best mac & cheese, created by a father for his three little girls without a recipe, who will remember that moment for the rest of their lives.

It’s not complicated. Moments are everything. They possess the authority to deliver us joy. We believe this truth so deeply that we wrote a manifesto to guide our actions everyday. You will find it best defines what matters to us. To make moments count. Take a look. You can download our Elements of Joy Manifesto here.

Be a part of PIRCH.

Join our team if you’re the kind of person who’s all about growing, learning, and helping others.

PIRCH Support Center.

Contact us anytime if you have any thoughts, needs or questions.


3817 Ocean Ranch Blvd
Suite 115
Oceanside, CA 92056

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