As you might suspect, our (new) name is rooted in the word “perch” — as in “a place to roost.” Which only makes sense, since we offer an elevated experience that inspires you to branch out and “feather your nest” with things that bring joy to your home. As for the spelling: yes, we do know that, as a rule, PIRCH is spelled with an “e”, not an “i”. But frankly, we don’t have much use for rules around here. Besides, it makes us unique. Just like you.